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About Carrefour

The Carrefour Group is the leading retailer in Europe and the second-largest retailer in the world, employing nearly 365,000 people. With more than 10,100 stores in 34 countries, it generated revenues of €100.2 billion under banners in 2013.

As a multi-local, multi-format, and multi-channel retailer, Carrefour is a partner for daily life. Every day, it welcomes more than 10 million customers around the world, offering them a wide range of products and services at fair prices.

For more information: www.carrefour.com

Implantation in China

Carrefour entered China in 1995 by opening the first hypermarket in Beijing. By the end of 2013, Carrefour operates 236 hypermarkets in 73 cities in China with more than 60,000 employees.

Innovation – Significant projects in China

Carrefour China has been working on innovation of products, technologies and services in the Chinese market to better satisfy its customers’ changing needs.

Carrefour China is committed to be a good citizen in China, fulfil its social responsibilities. By implementing Direct Purchase project, organizing the food safety training and setting up the food safety laboratories, Carrefour has strived to provide with the healthy and safety products and fulfilled customers’ different needs for year.

Food Safety Laboratories
To ensure the quality control and food safety, we established a network of food testing laboratories across China with 47 Mini-laboratories. We have set up 4 A-level laboratories in Beijing, Shanghai, Chongqing and Shenyang, through cooperation with local research institute and FDA.

Direct Purchase& QR Code
The Direct Purchase of fruits and vegetables from farmers is an innovative project to improve the efficient circulation of agricultural products through modern retail. It provides our consumers with higher quality, safer and lower price food. The program not only benefits the farmers by improving their incomes, but also improves their knowledge of production techniques and management concepts.

To reinforce food safety management, we have developed QR code to be used on all direct purchased fruits and vegetables. The customers can use their mobile phone to get direct purchase traceability information on these direct purchased fruits and vegetables.

Energy Saving
Carrefour China has launched an Energy Saving Project and is committed to supporting environmentally sustainable development. Up to the end of 2013, energy consumption was reduced by 13.7% KWh/store in comparison to 2008. (2013 vs. 2009 -9.9%).

CONTACT CARREFOUR
Wei Dai
Public Affaires Carrefour China
Wei_dai@carrefour.com
23F, Central Tower A, #555, Langao Road, Putuo district, Shanghai 200333
Website : http://www.carrefour.com.cn/

Agenda France-China 50