Gold sponsors

Key figures:

The sales of Dongfeng Peugeot Citroen Automobile Company Ltd reached 550,000 units in 2013. As of today, cumulative sales of 3.3 million vehicles have been completed. The annual sale of 2014 is expected to surpass 700,000 units.

Since the launch of first model in 2004, Dongfeng Peugeot has reached cumulative sales of 1,300,000 vehicles in China. Last year, the annual sales reached 270,000 units. Dongfeng Peugeot has ranked respectively the 1st and the 5th in J. D. Power CSI After-Sale and Sale ranking, and becomes one of the most improved automobile brands in China now.

In 2013, the sales of Dongfeng Citroen hit an all-time record of 280,000 units, a year-on-year growth of 25%. J.D.POWER research shows Dongfeng Citroen becomes the only one brand in sale and after-sale among the top three automotive brands. By the end of 2013, the amount of Dongfeng Citroen 4S Stores has reached 439 in 287 prefecture-level cities across the country, with coverage of 83%.

Company and innovations:

Benefiting from the application of E-Power strategy’s dynamic process, DPCA will fix 1.2THP and 1.8THP engine, the full realization of “T major” in the near future, besides the existing 1.6L CVVT, 1.6THP advanced engines and STT technology of automatic start and stop. In addition, the Hybrid Air system developed by PSA Group can reduce vehicle fuel consumption by 35% on comprehensive road conditions. It is also expected to be introduced into the Chinese market.

On the product level, the latest EMP2 platform of PSA will provide a guarantee for DPCA’s future car introduction.

In addition to the power of technology and product planning, Dongfeng Peugeot 408, Dongfeng Peugeot 508 of Roland Garros Limited Edition, Dongfeng Citroen C5, C4L, the new C-Quatre will assemble intelligent traffic system in the second half of 2014 and achieve intelligent vehicle management with loud technology.

Implantation in China

Dongfeng Peugeot Citroen Automobile Company Ltd ( hereinafter called “DPCA”) is an automobile producing enterprise established by Dongfeng Motor Corporation and PSA Peugeot Citroen (France) in May,1992. Till now, DPCA has about 15,000 staffers. DPCA adopts the operation mode of “One company, two Brands” and owns Dongfeng Citroen and Dongfeng Peugeot. Currently , it forms a basic layout of “four locations and four facilities “ with the company’s headquarter located in the Wuhan, Dongfeng Citroen’s commercial headquarter in Shanghai and the Dongfeng Peugeot’s commercial headquarter in Beijing. The Wuhan-based Plant 1, Plant 2 and Plant 3 already have the capacity of producing 600,000 complete vehicles per year, and Xiangyang-based Plant 900,000 engines per year. Until 2015, DPCA will have the capacity of producing 750,000 complete vehicles and 1.2 million engines per year.

Significant projects in China

For Dongfeng Peugeot: At the beginning of 2013, Dongfeng Peugeot has put forward “Deep Blue Lighting Plan”. The objective of 2015: double the sales compared to 2012, the sales volume reach 450,000 units; launch 6 new models from 2013 to 2015; continue to improve customer satisfaction and enhance the brand reputation; the number of 4S stores reaches 500, which cover 85% cities in China; enter top 5 in J.D. Power sales and after-sales CSI rankings.

For Dongfeng Citroen: In the deployment of “Longteng Plan C” ,the network development and service enhancement are being carried out across the country methodically. In terms of network development, Dongfeng Citroen has a total of 435 4S stores, currently with 83% prefecture-level city coverage. According to the plan, Dongfeng Citroen 4S stores by the end of this year will reach 510, and the prefecture-level city coverage will increase to 90%. In terms of user satisfaction, last year’s JDPOWER research shows Dongfeng Citroen is the only one brand in sale and after-sale among the top three automotive brands. This year the customer satisfaction will continue to be enhanced.

CONTACT Dongfeng Peugeot Citroen Automobile Company Ltd
Dongfeng Peugeot:
Official website:http://www.peugeot.com.cn/
Address: 20F, Hanwei Plaza, No. 7, Guanghua Rd, Chaoyang District, Beijing, China
Tel: 400 8877 108
Dongfeng Citroën:
Official website: http://www.dongfeng-citroen.com.cn/citroen/index.shtml
Address: 16 F, Block A, No.500 Hong bao shi Rd, Changning District, Shanghai, China
Tel: 400 886 6688


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